My Role: Sr. UX/UI Designer
• Proto-persona development
• Process flows (end-to-end strategy)
• Wireframes and prototypes (Sketch, Axure, Invision)
• Conducted moderated and unmoderated user testing (wrote screener and script questions)
• Assisted in UI design
Challenge
Simplify the process of selecting the right insurance plan based on personal demographic data.
Solution
The Perfect Fit Finder is part of a larger online shopping experience tied to an employers benefits package they build online. The fit finder is the employee's segment of the process where they can select from a variety of plans, however, the fit finder narrows the selection down to “Your Perfect Fit”, “Lower Cost Plans” or “Richer Benefits”. The user always has the option to see all available plans if they don’t like the selected insurance plans.
Deliverables
Sketch files, process flow
Process Flow
Process flows outline the user's journey and highlight possible pain points the user might experience. They also reveal functional requirements that might not have been mentioned in the discovery phase.
Below are a collection of process flows and site maps from various projects.
Edmunds shopping flow
Edmunds site map
UnitedHealthcare shopping funnel
