VEHICLE COMPARE TOOL
My Role:
UX Lead
Moderated user interviews
Conducted usability testing
Conducted card sort exercises
Worked with research team to define need-finding statements
Conducted competitive audit best in-class and out-of-class, noting takeaways
Developed prototypes and wireframes
Assisted in UI design
Overview
The Edmunds compare tool allows users to see a side-by-side comparison of vehicles they're interested in.
Challenge
To convert the legacy version of the compare tool into an engaging tool that's simplistic and allows for sponsorship opportunities with OEM partners. Display a feature list based on users wants and needs.
View Axure Prototype (Large)
View Axure Prototype (Mobile)
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